About Us

Hi! I'm Samhita, owner of Bright Beta. 

Back-to-school has always been my favorite season of the year, even though it has been several years since I've been in a classroom. There is something about a fresh start, a blank page, and a new set of goals that I've never grown out of. I've always loved journaling, planning, and scrapbooking, and anytime I land in a new city, one of my favorite things to do is hunt down a local stationery store.

Four years ago, a friend introduced me to the No Limits Planner. I was in a period of flux, looking for a way to get unstuck and reignite my life. This planner gave me the space to take honest stock of where I was and helped guide me towards actions that eventually led me to a new job, a new city, and a whole new community. It didn't just organize my schedule, it changed my life. 

The No Limits Planner was born one January in a climbing gym, when two entrepreneurs sat commiserating over their new planners and everything they wished they could change about it. So they built their own. This planner has everything you would need to live your life with intention including daily habit tracking, goal tracking, weekly and monthly schedules, and all the important things that don't fit neatly onto a single date. Every year thousands of entrepreneurs, adventurers, and goal-getters have found the No Limits Planner and used it to track their goals and chase their dreams. 

When I had the chance to purchase Bright Beta Co. and carry this business forward, I said yes without hesitation. I know firsthand what this planner can do. I'm passionate about helping you take control of your life, get intentional about where you're headed, and make more time to actually enjoy the journey along the way!

Here's to making this your best year yet. 

xx, Samhita